When our friends at Energy City Bikes asked us for some help for their grand opening, we jumped at the chance. We had a very short turnaround time but were lucky enough to show up to film on a day when customers were looking for new bikes, other customers were having repairs done, and many of the staff and ownership group were around to chat with us. What resulted was a great overview of the company and their heart for the Midland and Odessa community. We were also able to further utilize the footage we gathered to make other marketing materials to help them spread their message even wider!